The use of the ESP8266 in the world of IoT

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By WisterDesigns
#64000 Hey everyone,
I would like to develop my own IOT cloud with an app which will be similar to Blynk's cloud with same features and stuff and the opportunity to control it with a use of an app and maybe a web interface.
What kind of protocol do you recommend me to use in order to make it fast and good and are there any tutorials in this case?
Huge thanks! :D ;)