Yes, I have unplugged the board and plugged it back in as a hard reset. No go.
I did see the "Microsoft Ball Point" thingy after the first time I plugged the devkit in but I disabled that and since rebooting it never "came back."
The sad part of this is that I can flash the LUA firmware back and have it work every time.
Format in the Basic Flasher just crashes but I have used the NodeMCU Flasher to format. Then went back and tried to flash Basic but no go.